Coles will lower the cost of more than 300 products across its meat, bakery and pantry categories in a cost-of-living reprieve for struggling families.
Coles said the expense-saving move was propelled by customer research that found one out of four families froze a portion of their meat purchased from stores, with 61% revealing they had expanded the sum they cooked at home.
Coles Chief Commercial Officer, Anna Croft said the lower costs would permit families to stock up.
“We’ve also reduced the price on a wide selection of household staples including coffee, laundry liquid and canned vegetables to help customers save while stocking up, having more than 500 products on Down Down pricing throughout April in addition to our weekly specials across the store,” Croft said.
The price drops will be active from April 3 until June 25 and include grocery items such as Coles Australian lamb shanks two-pack $8.50/kg from $9.50/kg, Coles Australian pork cutlets $18/kg from $21/kg, Tip Top cafe bread raisin toast $5 from $6.90 and Vittoria espresso capsules 12 pack $5 from $10.
Pre-made freezer meals including McCain delicious potato gratin $6 from $8.60, McCain red box plated meals for $6.50 from $7.50 and Nanna’s family frozen apple pie $4 from $5 have also had their prices lowered.
Coles and Woolworths have both been accused of cost gouging amid an Australian Competition and Consumer Commission investigation into store costs.
A double Greens-drove senate request is likewise continuous, with both grocery giants, which control around 66% of Australia’s grocery store industry, set to give proof before the panel. The organisations have denied claims of blowing up costs.