Custom Neon, a manufacturer and retailer of LED neon lights and signage, are excited to announce that they have completed a major image rebrand!
The rebrand is to catapult the business to the next stage in their journey to light up the world in neon lights. With this, the company hopes to connect with new audiences, set themselves apart from competitors and stay current with evolving trends.
After global expansion back in late 2019, Custom Neon went from a small Geelong-based business to international success, in just two short years. The threat of a global pandemic nearly forced Custom Neon to shut shop, however swift thinking saw the brand refocus their efforts in order to survive. 2020 was one of the best years for Custom Neon since their inception, and thanks to a recent rebrand, 2021 is looking even better!
Their energetic new look is to help light the way for their customers. With the ever-evolving trends and changes throughout the world and within our industry, we decided to elevate our branding to keep up with the times and appeal to new and existing audiences. Along with their new branding they’ve designed a contemporary, bright pink logo, and a website overhaul on all three sites.
“We decided to update our brand image with a new, simpler look, bright bold colours and sleek design that would better represent Custom Neon to our global audience, said Jess Munday, Co-Founder of Custom Neon.
With an ongoing emergence of viable competitors, Custom Neon are confident this rebrand will help set them apart, while allowing them to grow with their devoted customers.
Custom Neon insist they’re the same friendly people, with exceptional customer service and high-quality products, with a newer, brighter brand, and the promise of exciting things ahead.
This article was first published on Retail Learning Channel.