British rockband Coldplay has teamed up with logistics company DHL to make their global music tour as sustainable as possible.
The transportation giant has been selected as the band’s official logistics partner for their Music of the Spheres Tour, which sets an ambitious goal to reduce CO2 emissions by more than 50 per cent.
“As leaders in our industries, it is our responsibility to lead the change but also inspire and facilitate sustainable solutions for other businesses and brands,” said Monika Schaller, Executive Vice President of Corporate Communications, Sustainability & Brand, Deutsche Post DHL Group.
“We feel honored and proud that Coldplay has selected DHL to embark on this journey for change,” Schaller said.
DHL said it will support Coldplay’s efforts, especially in the field of sustainable transportation, by offering a multi-faceted approach to lowering CO2 emissions.
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A new model for sustainable touring
Aside from innovations in sustainable logistics led by DHL, Coldplay has introduced a variety of other initiatives to make their tour as low-carbon and environmentally beneficial as possible.
Every show is powered by a mix of renewable energy (such as wind and solar energy) and certified renewable biodiesel. The band even harnesses fan energy through state-of-the-art kinetic floors and power bikes.
The band has also pledged to plant a tree for every ticket sold and to draw down significantly more CO2 than the tour produces through investment in a diverse range of carbon offsetting initiatives.
“When we announced this tour, we pledged to reduce primary carbon emissions by more than 50% compared to the last tour,” said Phil Harvey, co-manager of Coldplay.
“This can only happen with tour partners who share this vision and are willing to invest the necessary resources to make it happen,” Harvey said.
“We’re grateful to DHL for their help in minimising our tour’s freight emissions through their expertise and investment in sustainable logistics,” he said.
DHL and Coldplay envision the Music of the Spheres Tour to provide lessons and best practices for other artists to build on and push the live music industry towards an ultra-low-carbon and sustainable future.