Brisbane-based refrigerated transport rental company Eurocold, along with its sister company Revora, is set to embark on a significant expansion following Managing Director Avraam Solomon’s unveiling of his vision to key stakeholders at the Brisbane Truck Show. With a recently launched facility in Western Sydney, Eurocold aims to invest $100 million in expanding its operations into Melbourne, Perth, and eventually New Zealand.
Over the next three years, Eurocold plans to deploy up to 800 trucks, with an initial goal of 500 trucks. Since its establishment three years ago, Eurocold has secured the Australian rights for Isokit refrigerated bodies and has quickly become a leading player in the industry, driven by decades of experience, innovation, and a customer-centric approach.
Solomon and his executive team have conducted extensive research on global trends in refrigerated trucking, both through firsthand experiences and industry insights. They have observed that while the Australian market lags behind global counterparts in truck rentals and leases, there is a significant opportunity for growth. In Europe, for example, 58% of newly produced vehicles are dedicated to long-term rentals or leasing off the balance sheet. In Australia, the current rental take-up stands at a mere 1 to 3 percent, highlighting the potential for transport fleet operators to scale with flexibility and access the latest technology.
“We see ourselves as a major player in the industry, aiming to put high-quality, modern, and technologically advanced rigid vehicles on the road,” says Solomon.
“Our focus is on sourcing the best Isothermal bodies from around the world and utilising the most modern chassis available.”
In line with Eurocold’s commitment to sustainability and innovation, Revora, a fully owned sub-brand specialising in the rental of rigid, electrified trucks, was launched in March. General Manager Nathan Gore-Brown announced that Carrier will be a supplier of new technologies for the electric, refrigerated transport industry in Australia.
Revora is a significant investment for Eurocold, with an expected return on investment projected within 12 to 24 months. The company aims to drive long-term sustainability in refrigerated transport and environmental conservation. The selection of chassis and body size for Revora’s fleet will be driven by client usage requirements. Eurocold has been collaborating with Carrier and other suppliers to leverage new technologies designed specifically for electrified bodies, battery technology, and charging units.
Gore-Brown emphasises that the industry’s commitment and active participation are vital for Revora to achieve profitability and make a difference in the long-term sustainability of refrigerated transport.
As Eurocold unveils its $100 million expansion plans, the company aims to reshape the rental market and drive the adoption of electrified trucks in the refrigerated transport industry. With a strong focus on sustainability and cutting-edge technology, Eurocold and Revora aspire to lead the way toward a greener future while providing quality and reliable services to their clients.