Food manufacturer LaManna has unveiled a fresh new look, due to a rebranding project with Davidson Branding that solidifies its status as a must-visit food and hospitality destination just 10 minutes from Melbourne’s CBD.
LaManna’s rebrand represents its future-focused positioning as a unique foodie hotspot, supplying high-quality produce and personable service, the company said in a news release.
LaManna’s CEO Patrick LaManna emphasised that this project aims to highlight the brand’s Italian heritage and drive its passion for providing an intimate shopping experience.
“Whether it’s homemade quality lasagne or a shopping destination that feels just like visiting Nonno’s place, LaManna encourages people to celebrate the things that make them feel good whilst embracing all the traditional values of family that characterise our brand,” Patrick said.
“The plane in our new logo is a nod to my Nonno Pasquale LaManna. He flew into Essendon Fields in 1948, and he is the reason we hold such high values in LaManna today. We wanted to show a sense of togetherness and unity too as we are more than the ultimate destination for a weekly shop.”
The CEO added, “We are the perfect meeting place for lunch and coffee, to socialise, or even for a business lunch. The circular font around the large logo represents this.”
The rebrand, featuring bold green typography, is a stark change from the original black logo that LaManna has sported for over 14 years.
The updated look pays homage to its Italian roots and sets LaManna apart from the competition.
Naomi Landau Eglick, general manager of Davidson Branding, said the rebrand aims to ensure LaManna is recognised as one of Melbourne’s most beloved food destinations, targeting people passionate about good food experiences. “LaManna is all about inspiring people to enjoy the good things in life,” Naomi said.
Eglick noted, “The new brand mark highlights the Italian heritage underpinned by the family background and the importance of good food and good friends. LaManna believes that food is more than just sustenance; it’s a treasure trove of culture, tradition, and innovation. Food is celebrated at LaManna.”
The fresh branding will be spread across the entirety of LaManna, from outdoor signage to packaging on the ready-made meals crafted by LaManna chefs, fresh produce, shopping bags, and in the café.
LaManna said it stocks a diverse range of artisanal brands and high-quality produce and offers a speciality experience where shoppers have access to a patisserie and artisanal bread, deli, café, fresh seafood and butcher cuts, and a florist in the 10,000 square metre destination.