Shipping is the lifeline of e-commerce, but it can often become a headache for online sellers. Many shipping challenges can impact your business and customer satisfaction.
This guide will walk you through some quick and practical solutions to help you with these shipping hassles. Let’s ensure an effective, smooth, and successful e-commerce journey.
What are the common shipping hassles encountered by e-commerce sellers?
Delayed Delivery
● Weather Conditions. Many adverse weather conditions can disrupt transportation networks. These conditions include storms, heavy snowfall, fog, and hurricanes. They can cause flight cancellations and make road travel dangerous, significantly delaying shipments.
● Traffic Congestion. Traffic jams, especially in urban areas and during peak hours, can lead to delays in item deliveries. Last-mile deliveries are especially prone to this issue.
● Carrier Issues. Some shipping carriers may also encounter internal issues that can complicate the timeframe. These problems include mechanical breakdowns, overbooked schedules, and staffing shortages. These can all contribute to the timely movement of shipments.
● Customs Clearance. A customs clearance process is necessary when shipping to international destinations. Thus, you must also consider the time spent during the process. Some procedures are inspections, documentation verification, and compliance checks to ensure everything is okay and good to go.
● Holiday and Peak Seasons. During busy holiday seasons, carriers often experience a surge in shipments. The volume increase can overwhelm logistics systems, delaying package processing and delivery.
High Shipping Charge
● Shipping Distance. The general rule in shipping is the farther the package destination is, the higher the costs will be. It only means longer distances increase expenses, especially for international or cross-border deliveries.
● Package Weight and Size. Like distances, heavier and larger packages incur higher shipping costs. Carriers charge more for oversized or heavy items because they consume more space. They also consume more resources required for transportation, increasing the shipping costs.
● Shipping Speed. Overnight or express shipping comes at a premium price because of the speed they offer. With the fast and timely service, e-commerce sellers will face higher shipping expenses.
Shipping Damages
● Inadequate Packaging. Poor or insufficient packaging is a leading cause of shipping damages. Without proper cushioning, padding, or other shock-absorbing materials, items are vulnerable to damage. Fragile items, in particular, need special care in packaging to prevent breakage.
● Rough Handling. Rough handling of packages during the shipping process can result in damages. This can happen if you partner with a carrier without good handling techniques. They might drop or toss the package, causing items to break or become damaged.
● Improper Loading and Stacking. In transit, packages are often loaded onto trucks, planes, and containers. Incorrect loading or stacking can lead to crushing or physical damage to the package content. The improper weight distribution within the shipping vehicle can also result in damages. One of the red flags is when the carrier places the heavier items on top of delicate, smaller ones.
Incorrect Address
Incorrect shipping addresses can lead to many problems for e-commerce sellers. They can cause delivery delays, incur higher shipping expenses, and reduce profit margins.
Quick Solutions for Hassle-Free Shipping
We already know the common shipping hassles e-commerce sellers frequently experience. Now, let’s address these issues and provide practical tips to improve the shipping experience.
Diversify the Shipping Method
This technique only means you should offer your customers more delivery options. How do it? Simple. Find different couriers, including national and regional to partner with. They can provide various delivery speeds to support your customer’s shipping needs. If they want faster shipping, you can offer expedited and same-day delivery. But, if time is not a problem, you can suggest standard or ground shipping.
Implement Better Order Tracking
Most customers want to have real-time updates on their packages. So, using tracking systems on your website is just the right thing to do. It allows customers to check their shipments, giving them the peace of mind they deserve. If you want to make it more personal, you can also send regular email or SMS notifications.
Improve Communication Channels
Clear communication fosters transparency and trust between the seller and the customer. Thus, utilizing various channels like social media platforms can develop this relationship. This, in turn, leads to improved customer satisfaction and loyalty.
Implement Dynamic Pricing Strategies
Sellers must be responsible for updating themselves with current industry information. They can adjust the prices based on demand, competition, and other factors. E-commerce sellers can use pricing software to make these adjustments automatically.
Remember to track market conditions, inventory levels, and customer behaviour. These factors can help you optimize pricing and maximize revenue and profit. Additionally, dynamic pricing allows businesses to respond to market changes. In return, they can offer personalized discounts and maintain a competitive edge in e-commerce.
Consider Order Batching and Regional Warehouses
Order batching involves grouping orders for fulfilment, reducing shipping costs and optimizing transportation. Thus, it is a massive help to e-commerce sellers to improve operation efficiency. Meanwhile, the location of regional warehouses allows faster and more cost-effective local deliveries. These strategies help cut shipping distances, lower shipping expenses, and enhance delivery speed.
Invest in Quality Packaging Materials
Quality packaging secures protection during shipment. High-quality materials reduce the risk of damage in transit, minimizing the chances of returns or refunds. A sturdy package also reflects a positive image of the brand. It shows that you want your customers to receive the package in good condition and provide them with the service they deserve. Ultimately, investing in quality packaging materials can save money, boost reputation, and lead to repeat business.
Insure High-Value and Fragile Items
As a Canadian e-commerce seller, your top priority is to secure the orders. Your customers must receive the package on time and without issues. So, it’s better to partner with reputable insurance providers specializing in shipping coverage. But you should not just choose a random insurance company. You must assess them and their policy to ensure they are the right ones for your business.
Implement Address Verification Tools
Canadian e-commerce sellers can optimize address accuracy by using address verification tools.
● Canada Post Address Complete. This service provides real-time address verification and correction solutions for Canadian e-commerce sellers. It ensures accurate, standardized, and validated addresses during the checkout process. You can reduce the risk of incorrect shipments and enhance efficiency for businesses operating in Canada.
● Smarty Streets. It is an address verification tool that offers address validation services. It ensures precise, standardized, and up-to-date address data. Shippers can use the app to improve shipping accuracy, reduce address-related issues, and provide a smoother customer experience during checkout.
● Loqate. If you’re shipping internationally, Loqate is a recommendable app for your business. It is a global address verification tool that includes Canadian-specific data. Loqate offers address validation services to e-commerce sellers, ensuring accurate and standardized addresses. In other words, it provides a reliable solution for businesses seeking to improve address data quality in Canada and beyond.
● Melissa Data. It is an address verification and geocoding service which includes support for Canadian addresses. Melissa Data helps e-commerce businesses check and standardize information, improves shipment accuracy, and lowers address-related issues. This lets you provide an all-inclusive approach to maintaining correct customer data for businesses operating domestically and internationally.
● Google Maps Geocoding API. It is an address verification and geocoding service. Melissa Data helps e-commerce businesses check and standardize information, improves shipment accuracy, and lowers address-related issues. This lets you provide an all-inclusive approach to maintaining correct customer data for domestic and international shipping operations.
Communicate with Customers for Address Confirmation
To confirm addresses with customers, e-commerce sellers can send a polite and clear email or text message. The email or text message should show the verification request of the shipping address.
It’s important to provide detailed order information, such as order numbers and the address on file, to aid the confirmation process. Give customers a deadline for confirmation and encourage timely responses. The shipping address must be exact to reduce delivery complications and boost customer satisfaction.
Establish Clear Address Entry Guidelines on Your Website
To establish clear address entry guidelines on your website, create a dedicated page or section with instructions. Specify the preferred address format, including fields for street, city, province, and postal code. Consider using drop-down menus and autofill suggestions for provinces and cities. Offer examples and emphasize the significance of entering the correct address during checkout.
Choose A Reliable Shipping Company with Good Handling Practices
When choosing a reliable shipping company, research their reputation for careful handling. Look for reviews and testimonials from other businesses. Additionally, inquire about their handling procedures and policies, such as fragile item protocols and package care. A company with a solid track record of safe, responsible shipping is a wise choice.
Other Elements to Consider For A Hassle-Free-Shipping
While addressing shipping hassles is crucial for e-commerce success, several other elements play a pivotal role in ensuring a hassle-free shipping experience.
Managing Returns
E-commerce sellers should set a clear return policy with time limits and requirements to manage returns effectively. Implement an organized returns process, with dedicated personnel or software to handle returns and refunds promptly. Monitor and analyze return data to identify patterns and make necessary product or service improvements.
Customer Communication
E-commerce sellers should prioritize clear and transparent communication. This involves giving precise order information, shipping status updates, and accessible customer support. It’s critical to continue taking a receptive and sympathetic stance toward questions and problems. You can enhance the whole customer experience and build consumer through promoting reviews and feedback, personalizing interactions, and post-purchase engagement.
Technology and Tools
E-commerce sellers can leverage various tools and technologies for effective customer communication, including:
● Email Marketing Platforms. For personalized email campaigns.
● Live Chat Software. To provide real-time support.
● Customer Relationship Management (CRM) Systems. For managing customer data and interactions.
● Helpdesk Software. To streamline customer support.
● Social Media Management Tools. For engagement and reputation management.
● Review Management Platforms. To monitor and respond to customer reviews.
Conclusion
Shipping doesn’t always go smoothly; deliveries may hit snags on the road, or costs can be prohibitive. However, proper preparation and the right partner can help set things right for your shipment. Talk to Stallion today, and let us help you find the best solution for your e-commerce business.
Learn more about retail in Australia at the Retail Fulfillment Summit 2023.