Ofload, Australia’s leading digital freight and logistics platform, has appointed Dean Newman as its new Chief Operating Officer. His appointment bolsters the executive team as the company prepares for its next phase of growth and national expansion.
Dean joins Ofload following an accomplished career spanning over 30 years in supply chain transformation, operational leadership, and digital enablement.
Most recently, Newman was Director of Primary ConnectX and Innovation at Woolworths Group (Primary Connect), helping lead one of Australia’s largest retail supply chain networks. Primary Connect+ serves over 1,100 external customers and generates hundreds of millions in annual revenue for the Woolworths Group.
In his time at Woolworths, Newman was instrumental in leading the design and launch of a national award-winning digital trading platform, helping Woolworths secure recognition for technology-led business innovation. He also drove large-scale commercial and digital transformation initiatives that significantly improved operational agility and customer outcomes across a high-volume logistics environment.
His appointment reinforces Ofload’s credibility as the technology-led disruptor in freight logistics and underpins the company’s readiness to scale with enterprise-grade operational leadership.
“Dean’s appointment marks a significant milestone in Ofload’s journey. He brings unmatched industry insight, deep operational experience, and a proven track record in both digital transformation and execution. Dean’s leadership will be instrumental to our continued growth and development,” Geoffroy Henry, Founder and CEO of Ofload said.
“Ofload is reshaping the future of freight; combining technology, sustainability and commercial agility in a way few others have,” Dean Newman, incoming COO of Ofload, said.
“I’m excited to join at such a pivotal time and help drive the next phase of growth, as we scale nationally to deliver smarter, faster, and more sustainable freight outcomes for the businesses and carriers who rely on us.”
Dean is a former President and Chair of the Australasian Supply Chain Institute (ASCI) and holds an MBA and a Master of Integrated Supply Chain Management, rounding out a career that has consistently blended strategic innovation with delivery excellence.
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Cejay is a Content Producer for Supply Chain Channel, Australia's learning ecosystem created to fill the need for information, networking, case studies and empowerment for everyone in the supply chain sector.
