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iTrazo and Persequor team up to bring end-to-end traceability solution

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Danish software company Persequor has partnered with Australia traceability solution company iTrazo Tracetech to bring an end-to-end supply chain traceability solution to ANZ businesses.

The new partnership forms an ecosystem of collaborative players needed to deliver “full and granular traceability”, according to iTrazo in a statement.

“iTrazo and Persequor’s combined digital traceability solution can assist companies across food and beverages, pharma, medical devices, tobacco, and a variety of other industries to collect, store, analyse, interpret and share their supply chain data,” said Reeanjou Ram, CEO and Founder, iTrazo.

Reeanjou, who has devoted years to enabling practical, large-scale analysis of secure, encrypted, active digital identities said that the world we operate in moves fast, so we need to move faster.

“Most of our clients feel they have not got a hope of keeping up with the requirements of consumers, governments, or their downstream partners. We are their hope!” Reeanjou said.

She continued that the new partnership with Persequor will allow iTrazo to take on the largest projects possible for ANZ companies but staying their innovative and flexible self.

“We cannot wait to bring this combined solution to our initial project partners,” she said.

The ability to track and trace products across supply chains is critically important to the makers, movers, and users of products across a multitude of industries.

From food to healthcare, traceability has become a major driver across many industries. It is integral not only for operational excellence and other core reasons like provenance, regulatory compliance and calls but also as consumers demand to know more about the details and the journeys of products.

The vast amounts of data that needs to be captured, stored, analysed and shared when tracking and tracing products through the entire supply chain have led to a need for digital solutions and technologies to enable optimal traceability.

With their experience in harnessing traceability technology (TraceTech), iTrazo will be delivering an adaptable platform for customised, digital traceability. By combining machine learning, AI and the latest technologies in automated tracking, they are able to integrate multiple input sources to combine data for the most complete picture of the full supply chain, or just a particular segment of activity.

The partnership with Persequor will boost iTrazo’s platform with the capability of handling vast amounts of data, in many different technical languages and being able to track at any level of packaging.

As part of their global expansion last year, Pesequor had also teamed up with GS1 Australia to build awareness, network and collaborate on opportunities in the traceability space.

Persequor SVP International Markets Ron Volpe said the bar has been raised, by governments, by companies, and most importantly by consumers who demand full transparency of the origin and journey of their products.

“In Australia and New Zealand, this is perhaps most visible in the food chain where the provenance of products has always been paramount. Persequor is excited to partner with iTrazo, the acknowledged ANZ traceability platform leader to deliver on these expectations,” Volpe said.

“Where meeting track and trace requirements is a challenge due to scale or granularity, the combination of iTrazo and Persequor will be an ideal place to start for any ANZ company.”

By integrating Persequor’s highly scalable, EPCIS-based track and trace repository and modular software into their platform, iTrazo is now able to adapt their solution to most industry’s traceability requirements across Australia, New Zealand and globally.

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