E-commerce companies today tend to place a great deal of emphasis on attracting new customers to the point where customer retention is often overlooked. Given that 68% of sales actually come from existing customers, we can no longer underestimate the significance of a loyal customer base. Our media partner, Parcel Monitor, has identified some of the most popular strategies that retailers such as Amazon and ASOS are using to build customer loyalty:
- Ensure a Smooth Onboarding Process
- Show Appreciation to Loyal Customers
- A Seamless Digital Experience Is Key
- Make Customer Service a Top Priority
- Embrace Corporate Social Responsibility
Interested to find out more? Check out the full article here!