E-commerce companies today tend to place a great deal of emphasis on attracting new customers to the point where customer retention is often overlooked. Given that 68% of sales actually come from existing customers, we can no longer underestimate the significance of a loyal customer base. Our media partner, Parcel Monitor, has identified some of the most popular strategies that retailers such as Amazon and ASOS are using to build customer loyalty:
Interested to find out more? Check out the full article here!
Follow us on social media