AU manufacturer Novon rebrands to showcase innovation in lighting

Studio 3AM announced the rebranding of Novon, an Australian-owned lighting company renowned for its innovative approach to connecting people with spaces through cutting-edge lighting answers.

This comprehensive rebranding effort aligns with Novon’s renewed focus on sustainable innovation and excellence in manufacturing, the company said in a news release.

The rebranding journey began with a new name that captures the essence of the company’s forward-thinking ethos.

According to the company, “Novon” is a blend of ‘Nov’, derived from the Latin word for ‘new’, and ‘on’, symbolising the company’s unwavering commitment to continuous innovation.

“The name ‘Novon’ truly represents our future,” said Nick Grieco, Marketing & Communications Specialist at Novon.

He added, “Studio 3AM came highly recommended, and they exceeded our expectations. Their enthusiasm, values, and personalities perfectly aligned with our business. The discovery sessions were invaluable in shaping our new identity.”

“Novon impressed us greatly with their state-of-the-art facilities and warm, hospitable nature,” commented Jonathan Key, CEO/Creative Director at Studio 3AM.

“Their ability to welcome our entire team with such genuine hospitality made the collaboration a truly enjoyable experience. The advanced technology and innovative environment at Novon’s facilities demonstrated their commitment to excellence, making them an ideal partner for our vision ‘to build a legacy of good design crafted by good people.’”

In addition to the visual elements, Novon’s brand personality is further defined through using two distinct font families: Plus Jakarta Sans, a geometric sans serif, and Switzer, a neo-grotesk sans serif.

This combination ensures readability and echoes the geometric forms found in the logo, reinforcing the brand’s technical precision and innovative spirit.

“Together, we are committed to creating timeless designs that inspire and promote wellbeing,” added Key.

“We found a perfect partner in Novon, whose values of respect, connection, innovation, and sustainability align seamlessly with our own,” he concluded.