BevChain and Primary Connect announce new liquor warehousing deal

Beverage distribution specialist BevChain has announced a new warehousing agreement with Woolworths Group’s supply chain arm, Primary Connect in New South Wales.

The new warehousing deal will see BevChain, a wholly owned subsidiary of Linfox Logistics, manage beverage warehousing from a new liquor distribution centre in Kemps Creek in NSW.

As Primary Connect finalises the transformation of its NSW supply chain network, the 35,000 sqm liquor distribution centre will service more than 400 Dan Murphy’s and BWS outlets across the state.

Linfox said the move further reinforces logistics capability at a time when robust supply chains are increasingly important across Australia.

“We are excited about this new agreement with our valued customer, which speaks to the reputation of trust earned by BevChain to help Woolworths Group grow stronger with smarter supply chain solutions,” said Misha Shliapnikoff, President at BevChain.

“BevChain’s beverage expertise, scale and agility helps position our customers for future growth while remaining flexible enough to respond to shifts in demand,” Shliapnikoff said.

Linfox said that more than 150 new leadership, specialist and frontline warehouse roles will be created to support the partnership.

In December 2021, Primary Connect commenced construction of the liquor DC to service beverage giant Endeavour Group.

With construction already underway, the new site is expected to be fully operational by early 2023, with new roles being advertised in the next few weeks.

“This new development at Kemps Creek is another exciting step in our Primary Connect journey to become Australia and New Zealand’s next-generation supply chain,” said Chris Brooks, Director, Transport and Primary Connect at Woolworths Group.

“We look forward to the service improvements we’ll see for Endeavour Group, and we’re pleased to strengthen our partnership with BevChain through this development,” Brooks said.

Linfox said that at full capacity, more than 475,000 cartons move through Endeavour Group’s liquor distribution centre in Kemps Creek, bringing Endeavour Group customers products from more than 300 suppliers.

Source: Linfox Logistics