Bolloré optimistic about CEVA takeover bid

Bolloré Logistics is set to disappear as its operations are integrated under the CEVA Logistics name, pending regulatory approval of CMA CGM Group’s bid to acquire the family-owned business. Bolloré Logistics Europe Chief Executive, Henri Le Gouis expressed that consolidating all of CMA CGM’s logistics operations under a single brand aligns with their ambition to become a leading global player in the industry. 

“This is a very positive development for Bollore Logistics. We keep a French shareholder which is very invested in transport and logistics and is also a family business,” says Le Gouis. 

The acquisition, estimated to be valued at approximately €4.6 billion, will position CMA CGM Group as one of the top five logistics companies worldwide. 

Notably, the deal is expected to propel the combined group into the top five in terms of airfreight volumes as well. Le Gouis emphasised that the industry is undergoing a phase of consolidation and that being part of the “club” is crucial for having influence with key carriers.  

He believes that upon receiving approval for the acquisition, CMA CGM will automatically grant Bollore Logistics access to this influential network. 

Le Gouis highlighted that CEVA and Bollore Logistics currently handle nearly 1 million airfreight tonnes annually but have traditionally focused on different market segments. While CEVA excels in the transpacific trade, Bollore Logistics holds a stronger presence in the European market.  

Additionally, CEVA specialises in contract logistics, while Bollore Logistics possesses expertise in freight management. The lack of major overlap between the two organisations suggests a harmonious integration process, with plans for additional resources and investment in the future. 

“We are in a good position to retain our customers and our teams – and our team is the essence of our value. Most of the people in the Bollore business have been there for decades,” Le Gouis stated, underscoring the value of the long-term relationships established with customers in specialised vertical markets such as luxury goods and pharmaceuticals.  

With 190 offices across Europe, Bollore Logistics aims to empower its managers to continue acting as entrepreneurs, collaborating closely with customers to provide added value while benefiting from the group’s buying power. 

The approval process for the acquisition is expected to be finalised by early 2024, marking a significant milestone in the transformation of Bollore Logistics into CEVA Logistics and solidifying CMA CGM Group’s position as a major player in the global logistics industry.