KitKat trials new paper packaging

Chocolate bar KitKat has announced its first ever trial of innovative new paper packaging on its KitKat four-finger 45g. 

The trial will be run exclusively with Coles Supermarkets across Western Australia, South Australia and the Northern Territory.  

The move is set to meet Nestlé’s goal of reducing its use of virgin plastics by a third by 2025, which includes using less plastic, recycled plastic, and alternatives to plastic packaging. 

“We’re proud to be the first country globally to trial KitKat in paper packaging, as an important step towards reducing our use of virgin plastic,” said Chris O’Donnell, General Manager of Confectionery and Snacks at Nestlé Oceania.  

More than a quarter of a million KitKat bars will be wrapped in the new paper packaging across select stores for the trial – enough to stretch almost 50km end-to-end. 

“Our partnership with Coles has made this packaging trial a possibility, where Aussie chocolate lovers can have their say on our innovative KitKat packaging,” O’Donnell said.  

“The feedback we receive on this trial will help shape the next step of giving Aussies their favourite break,” he said.  

Coles manager Leanne White said that the trial will provide customers the opportunity to have a say on new packaging options and help the company lead the charge in innovative solutions.  

“As part of Coles’ Together to Zero waste ambition, we are committed to reducing plastic packaging wherever possible in Coles supermarkets so we’re really proud to work with fantastic suppliers like Nestlé to trial a new packaging solution for one of Aussies’ favourite chocolate bar,” White said.  

Each bar will feature a QR code which Aussies in WA, SA and NT can scan to have their say by answering a series of questions about the new paper packaging.  

KitKat Milk 45g wrapped in paper packaging will be available to purchase only from select Coles Supermarkets in WA, SA and NT from January while stocks last, and can be recycled through kerbside recycling bins that collect and process paper.  

The trial wrapper has a thin metal barrier film to keep the KitKat fresh and has a recyclable Australasian Recycling Label (ARL). 

Source: KitKat media release