Innovative platform, Micropage unveiled by Constructive Visual as its debut

Peter Lowen’s innovative platform, Micropage, was unveiled by Constructive Visual as its debut. This ground-breaking service was developed to address the particular difficulties that small businesses face when establishing an online presence. 

Micropage’s journey began in 2008 with an ambitious vision. It emerged as a result of the realisation that nearly 59% of small businesses in Australia did not have a website. The perceived difficulty, high costs, and time commitment of creating and maintaining a website were the primary factors that contributed to this startling statistic. Micropage was designed as a glimmer of hope for these businesses, providing an affordable, accessible, and simple method for creating an online presence. 

Research shows that 46% of Google searchers in Australia have local intent, and an enormous part of these ventures lead to in-store visits. In addition, nearly two-thirds of Australian shoppers are likely to overlook businesses without an online presence, and 89% of shoppers consult online resources before making purchases. This data demonstrates how important it is for small businesses to be found online. Micropage fulfils this need by providing a platform that ensures that businesses are not only discovered but also preferred online. 

The visionary behind Micropage, Peter Lowen, said, “We’ve witnessed the struggles of small businesses firsthand. Micropage is our answer to these challenges, offering a platform that’s not only easy to use, but also effective in driving business growth. We’re committed to helping Australian businesses flourish in the digital world.” 

Micropage stands out with its simplicity – a single form can be filled out in under five minutes, resulting in an SEO-optimised, Google-friendly web presence. This approach not only enhances a business’s visibility but also caters to the growing trend where online searches significantly influence offline buying behaviour. The platform is designed to be easily manageable by business owners, eliminating the common issues faced with traditional websites, such as time-consuming updates and out-of-date information. 

Micropage has evolved to meet the ever-changing needs of the digital market. It offers a range of features, from showcasing products and services to integrating a new section, all tailored to enhance the online visibility of small businesses. The platform’s development reflects a deep understanding of the challenges and opportunities within the digital marketing arena, particularly for small businesses across Australia.