Nespresso pays it forward to Two Good this International Women’s Day
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Nespresso Australia will restore an old Neapolitan espresso custom, ‘Caffè sospeso’, to show preemptive kindness to Australian social enterprise Two Good Co and #InspireInclusion this International Women’s Day.
For each sleeve of Napoli coffee exclusively sold by Nespresso Australia on 8 March, Nespresso will give the worth of that sleeve to Two Good Co, to help women with lived experiences of homelessness, aggressive violence at home and complex trauma.
The move honours a practice remembered to have started among Naples cafes during the 1800s. Translated in English as ‘suspended coffee’, the ‘Caffè sospeso’ is a practice by which customers who have experienced favourable luck would request and pay for two coffees: one for themselves, and one more for somebody claimed later.
Two Great Co is a business for good. Through the formation of beautiful, top-notch food and products, they support, empower and employ ladies with lived experience of homelessness, domestic violence and complex trauma.
“With increased pressure on our community, there’s a greater need to provide more quality meals and employment opportunities for the vulnerable women we walk alongside.
This IWD Nespresso campaign is important and will create some amazing social impact for women living in crisis. But more importantly, it’s the first step towards a bigger partnership.
Hearing Stefan talk about the foundational pillars behind the Nespresso brand and the work being done with the coffee bean farmers, was personally inspiring to me. To us, authentic partnership is less about having hundreds of half-committed stakeholders, and more about going deeper with the good ones,” Two Good Co. founder, Rob Caslick said.
Nespresso Oceania Managing Director Stefan Vermeulen, who as of late signed the UN Women and UN Global Compact’s Women Empowering Principles for the company in Australia and New Zealand, expresses working close by Two Good Co is one of how Nespresso desires to go further in its commitment to promoting gender equality and women strengthening here in the local market.
“As a B Corp, Nespresso is committed to advancing gender equality and women empowerment, both in our coffee farms and here in Australia.
We have been truly inspired by Two Good Co’s mission, innovative spirit, and most importantly, their impact: helping disadvantaged women change the course of their lives through care, support, and employment generated by the creation of high-quality food and products. I am proud Nespresso can use our coffee to play a supporting role in their journey,” Vermeulen said.