(Image Source: Parcel Monitor)
Supply chain operations have traditionally been focused on productivity or cost-efficiency, rather than customer-centricity. In the view of Bill Papantoniou, Head of Customer Supply Chain EMENA from Nestlé Purina Petcare, this is no longer the case.
Here are some of the key points which Bill covered during his fireside chat with our Media Partner, Parcel Monitor:
- It is possible to create a customer-centric supply chain without taking the focus away from retailers completely.
- Having a customer-centric supply chain is vital to Direct-to-Consumer (DTC) fulfillment.
- Regardless of who the end-user is, businesses must find a way to satisfy both the
consumers and retailers.
Interested to know more? Check out the full article here!
Yamin is a Content Writer at Parcel Monitor and she is passionate about digital storytelling and all things content.
