(Image Source: Parcel Monitor)
Anyone who shops online frequently would have come across the term estimated delivery date (EDD). As its name suggests, an EDD simply refers to the date when a customer can reasonably expect to receive their order. It is increasingly common for this information to be displayed on the checkout page, alongside the total cost of the purchase. Given that a whopping 80% of customers want to know exactly when their delivery would arrive, EDD could just be the make-or-break factor between conversion and an abandoned cart.
In one of their latest articles, our media partner, Parcel Monitor, took a closer look at how EDD impacts customer satisfaction levels. Does a greater EDD accuracy mean better ratings? What are some common uses of EDD among shoppers?
Check out the full article to find out: https://bit.ly/3JriELK
