Takeaways from BigCommerce’s 2024 Consumer Behavior Trends Shaping E-commerce Report 

The BigCommerce 2024 Online Shopping Report reveals crucial insights into shifting consumer behaviour and what retailers need to do to thrive in a value-conscious, post-pandemic world.  

With inflationary pressures and increasing financial uncertainty, shoppers are more discerning, focusing on quality, durability, and overall value when making purchases. Retailers must adapt by offering more than just competitive prices. 

One standout trend is the growing demand for features like automated price tracking and personalised recommendations. While 65% of consumers are interested in automated price tracking, only 23% are currently using it, suggesting a key opportunity for retailers to leverage this feature to boost engagement and loyalty.  

Free delivery continues to be a major incentive for repeat purchases, with 93% of shoppers citing it as a key driver for returning to a retailer—more important than even product quality. 

Consumers are also showing more tolerance for longer delivery times and higher shipping fees, especially in the wake of global e-commerce giants like Shein and Temu.  

The checkout experience remains critical: 89% of shoppers will abandon their carts if the process is too difficult, highlighting the need for seamless, user-friendly shopping environments. Security is also top of mind, with 94% of consumers choosing not to complete a purchase if they don’t trust the site’s security measures. 

Retailers can further cultivate customer loyalty by offering reward programs that allow consumers to redeem points for free products or discounts. Engaging content, including social media giveaways and lifestyle posts, also helps maintain a relationship with shoppers, even when they’re not in buying mode. 

In conclusion, retailers that prioritise value, streamline the shopping experience, and foster loyalty will be well-positioned to meet—and exceed—consumer expectations in 2024 and beyond. 

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