Adelaide Central Plaza aims to be Australia’s next luxury retail hub 

Precision Group, alongside its luxury retailers, is putting $125 million into Adelaide Central Plaza throughout the next three years as it plans to make the mall Australia’s next luxury retail centre. 

“The demand for flagship outlets is being fuelled by workers returning to the CBD and a resumption of international tourism, as retailers tap into the continued demand for experience-based, physical stores,” said Founder, CEO and MD at Precision Group, Shaun Bonett. 

Adelaide Central Plaza at Rundle Shopping Centre will house Tag Heuer, Tiffany and Co., alongside elite brands inside the David Jones retail chain, the organisation said. 

“A dedicated luxury precinct in Rundle Mall will enhance Adelaide’s reputation nationally and internationally, attract major investment, and continue the significant commercial development in the Adelaide CBD that has been going on in the last several years, which has included the recent completion of new luxury hotels, major office towers and a major casino redevelopment and expansion on the city’s riverbank, all within a short walking distance from Rundle Mall,” said Bonnet. 

Louis Vuitton will likewise open a pop-up store at Adelaide Central Plaza from 13 October to 28 December. 

“Creating a luxury retail precinct centred around Adelaide Central Plaza is an essential feature of a thriving central business district and will enhance Adelaide’s status as a global city with an outstanding global reputation as a city of art and culture,” Bonett added. 

Precision Group noticed that the public authority is placing huge resources into the state, which supports a resurgence in travel-related retail use. The organisation added that retail spending in Adelaide CBD came to $1.5 billion last year. 

Learn more about retail fulfilment in Australia at the 9th Annual Retail Fulfilment Summit 2024.