Australia Post gears for e-commerce boom as online shopping event launches

Australia Post is gearing for an e-commerce boom as Click Frenzy’s Mayhem, an online shopping event, drops on the evening of Tuesday, 18 May.

With the massive growth brought by the pandemic in 2020, AusPost said Australian e-commerce continues to prove popular in two households shopping online this year.

According the postal service company, there are currently more than 1.1 million more shoppers buying online each month compared to just two years ago.

AusPost General Manager Parcel and Express Services Ben Franzi said given how comfortable shoppers are now buying online, they are increasingly looking out for key online sale events to make big savings on their purchases.

“Year after year, online shopping events such as Click Frenzy continue to gain popularity and we know that many shoppers are waiting to grab winter bargains for the home and family from tonight,” Franzi said.

“Click Frenzy has now become one of the biggest events on the eCommerce calendar, and shoppers will have been holding out to take advantage of the great deals on offer over the next few days,” he said

He continued that this year’s edition features more online stores than ever before, and with many retailers kicking their sales off early, there is no doubt it will be a big week for Australian eCommerce.

AusPost said in a statement that online shopping rates remain steady even with physical retail almost coming back to its pre-pandemic level, with a similar number of households buying online regularly now as there were at the height of the COVID-19 lockdown last year.

“eCommerce growth for the 12-months to the end of March topped 56 per cent, and throughout the month over 5.1 million households bought online – a significant increase from the pre-pandemic level,” Franzi said.

Related: Australia Post: Online shopping sees record 57% growth in 2020

“At the same time, our people continue to work incredibly hard to deliver unprecedented volumes of parcels for the community, including the more than 2000 posties who have moved into vans,” he concluded.

Source: Australia Post newsroom