FinancialForce Risk Tracker now available to ANZ businesses

Cloud applications company FinancialForce has made the Financial Force Risk Tracker available to businesses across Australia and New Zealand.  

FinancialForce Risk Tracker, a business signal processing application powered by Salesforce Einstein AI (Artificial Intelligence), is free to all FinancialForce Analytics and Salesforce Einstein users. 

Initially designed by FinancialForce to gain deep visibility of its own pandemic-related, financial risk environment, Risk Tracker helps organisations asses risks to their pipeline, revenues and cash flow.  

In a statement, FinancialForce cites Australian Bureau of Statistics (ABS) Head of Industry Statistics, John Shepherd, who said that “41 per cent of businesses reported that revenue had fallen… and 22 per cent had an increase in operating expenses.”  

Furthermore, ABS relayed that 35% of Australian businesses are predicting difficulty with meeting financial commitments. 

FinancialForce believes that the key to thriving during these uncertain times lies in the ability to understand and assess customers’ unique circumstances and quickly intervene with offers of support. 

“Risk Tracker is particularly valuable in APAC, where regional markets are experiencing varying impact as a result of COVID-19,” said Simon Peterson, Managing Director, APAC, FinancialForce.  

“Businesses operating across the region are discovering no two markets are facing the same conditions. Risk Tracker empowers them to get ahead of risk wherever it happens,” Peterson said. 

FinancialForce Risk Tracker is designed to empower businesses everywhere by helping them access powerful financial risk analysis and threat tracking signals. This accessibility protects customer and business health during the pandemic or other risk scenarios they might be facing. 

FinancialForce describes the application as easy to configure to business’ individual needs, allowing organisations to configure alerts for their most important business signals with context and helping them take immediate action at the first sign of impending risk. 

In using Risk Tracker, business users can tag Opportunities, Accounts and Contacts in Salesforce with risk levels, via Salesforce Chatter posts, requiring no changes to existing infrastructure.  

The application then aggregates the results to provide the business with a dashboard view of the risks associated with any account.  

This delivers signals for tracking threats, provides timely risk analysis in an accessible format, gives risk analysis by department and  shows predictive insights across areas including pipeline, cash flow and customer churn. Additionally, Risk Tracker is native to Salesforce.  

“Tracking the impact of changes to Accounts and Opportunities with a simple hashtag that pipes into a beautiful Einstein dashboard allows sales and CS teams to focus on their customers, and executives to focus on the most affected areas of the business,” explained Bryan Miller, VP of HCM Practice Leadership, Blue Water Learning.  

Miller continued that the information is relevant and actionable immediately out of the box.