Liquorland and Cricket Australia announce four-year partnership 

Cricket Australia and Liquorland have announced a four-year association, with the beverages’ authority praising its first national sporting accomplice in quite a while 52-year history. 

Liquorland General Manager of Customer Loyalty Mia Lloyd says she is pleased to send off the notable association between two much-cherished Aussie brands. 

“Liquorland has been serving Australians for over 50 years and is proud to be there for our customer’s memorable moments. As one of the country’s most-loved sports that’s full of memorable experiences, we’re thrilled to partner with Cricket Australia and welcome our first-ever national sporting partner,” said Lloyd. 

As a part of the milestone partnership Liquorland, will gladly act as an Official Partner across people’s global cricket and will bring Aussie-most loved blends of Tinnies beer and Mr Finch cider to official Cricket Australia Events and Hospitality, as well as pourage privileges in the public region at the Gabba. 

“As part of the partnership, cricket fans at the Gabba will be able to enjoy our Tinnies beer and Mr Finch cider range, which will give fans something more to cheer about,” Lloyd added. 

Cricket Australia Executive General Manager, Broadcast and Commercial, Stephanie Beltrame says the organisation will decidedly affect the game with the two associations joined in uniting Australians in a significant and dependable way. 

The partnership comes as Liquorland recently launched its greatest at any point brand crusade ‘Cheers!’ which celebrates ordinary moments, like watching sport with your mates. 

“We are delighted to welcome Liquorland to the Australian cricket family and are thrilled to be their first national sporting partner. Our partnership with Liquorland will enable us to collaborate over the next four years to find imaginative and responsible ways to enhance cricket’s great occasions. 

We look forward to working closely with Liquorland to help fans create those special moments and are excited about our plans for the summer of cricket,” Beltrame said. 

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