National GS1 Traceability Advisory Group appoints co-chair 

David McNeil will be leading Australia’s new National GS1 Traceability Advisory Group (NGTAG).  

McNeil, who is a manager-customer experience from InfraBuild Steel, will head the multi-sector group alongside Woolworth’s Ram Akella. 

NGTAG was established earlier this year by GS1 Australia, a global not-for-profit organisation that develops and maintains industry standards and solutions.   

NGTAG comprises more than 80 senior-level members from industry and government, addressing traceability linkages across supply chains to ensure Australia maintains and builds global competitiveness, sustainable economic growth and positive socio-economic outcomes and opportunities. 

“The group is uniquely placed to inform GS1 Australia on the requirements of industry and government for traceability standards, and to co-define a roadmap for implementing end-to-end traceability and trade modernisation in Australia in the most efficient and economic manner possible,” said McNeil.  

He said he looks forward to leveraging the knowledge and experience of the network of companies, associations and government departments that represent the NGTAG, as well as working closely with Ram Akella from Woolworths as his counterpart. 

McNeil’s recent focus has been on supply chain execution. Together with the Australian Logistics Council and GS1, David has implemented the GS1 Transport Instruction and Transport Status messages to facilitate the efficient transfer of delivery information between InfraBuild and its logistics partners. He is also a member of GS1 Australia’s corporate board.  

As a co-chair of NGTAG, McNeil will focus his representation on the transport and logistics sector, integrating traceability processes within transport, a critical part of end-to-end traceability that is required for all product types and sectors.