Aussie firm Bestrane secures deal with Ocado 

Australian logistics firm Bestrane has inked a partnership with British online grocer Ocado as part of the former’s efforts to expand in the UK using MobileDOCK, a cloud-based logistics software that visualises and provides air traffic control for commercial loading docks.  

In a media release, Bestrane founder and managing director David Sanders gave props to export promotion agency Austrade, who played a crucial role in finding a distribution partner in the UK.   

“Austrade has helped us identify the positive tax nuances around the Australia-UK Free Trade Agreement,” he says. “These will very much help to free up trade and minimise withholding tax.”   

Despite anticipating challenges in building a new market, Sanders said he hopes to build Bestrane’s business in the UK. 

“We are passionate about working in increasingly agile, connected and collaborative ways. We want to be known for delivering innovative, operationally focused solutions that add value to our customer’s operations.”  

MobileDOCK hopes to take advantage of the growing awareness of sustainability in the UK, where it can help clients meet investors’ environmental, social, and governance (ESG) goals.  

Bestrane was founded in 2004 and its solution has been adopted by major global brands in Australia, including Coca-Cola and the Star Entertainment Group.