Craig Mostyn Group welcomes Wayne Crofts as new CEO

WA meat processing giant Craig Mostyn Group is bringing in Wayne Crofts as its new Chief Executive Officer, who will commence the role on 3 October 2022. 

The appointment comes after the Fremantle-based business finalised its acquisition of V&V Walsh, one of Western Australia’s biggest lamb and beef exporters.

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Crofts is an experienced agribusiness executive, with over 25 years of extensive commercial and industry experience spanning the retail convenience, agribusiness and industrial sectors, both domestically and internationally.

He will move to CMG from his position as CEO of Brindle Group, which owns and operates The Good Grocer Supermarkets and Rottnest retail businesses in WA.

He has previously held leadership roles at Wesfarmers Group, which owns retail giant Coles, and Heritage Seeds (now Barenbrug Australia), one of the largest seed companies in Australia.

Neil Kearney, Executive Chair at CMG, said Crofts was a values-based leader who was agile and quick to understand business drivers and key decision points. 

“Wayne has significant experience in delivering sustainable growth in differing market conditions, from mature high share businesses to transitional change and turnaround,” Kearney said.

“He is Western Australia born and educated, and has his own sustainable beef and lamb farming operation in Lower Chittering, which means he truly understands the cycle of paddock to plate and the challenges and opportunities within,” he said.

Crofts holds a Bachelor of Horticultural Science and a Master of Business Administration from the University of Western Australia. 

“Wayne’s appointment comes at an exciting time for Craig Mostyn Group following our recent merger with V&V Walsh,” Kearney said.

“He is well placed to lead the company, bringing to life our vision for a strong food and protein business with a desire to grow jobs and exports for Western Australia. I would like to take this opportunity to welcome Wayne and his family to the Craig Mostyn Group family,” he concluded.